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Healthcare News Editorial/Advertising Calendar

January
Display Ad Deadline
Date: November 29
Print Date
Date: December 3

New Year’s Resolutions
Read about the local gyms
and health clubs in your area,
personal trainers discuss
one-on-one advantages

Hot New Procedures for 2012
Doctors and Dentists share information on latest available technology
• Hospitals of the Future (new designs, TV, cable, computer, internet)

Vitamin Health
• Immune Boosters
• Flu season
• Hair & Nail Health

Subtopics:
• Stay Fit this Winter
• Diets
• Financial Wellness Month
• Seasonal Depression
• Mental Health

February
Display Ad Deadline
Date: January 4
Print Date
Date: January 7

American Heart Month
Cardiologists discuss preventive care, innovative technology and treatment options
• portable Defibrillators
• Heart healthy meal recipes

Chiropractic Health
Local Chiropractors offer advice to avoid back injury while Shoveling snow
Skin Care
Dermatologists discuss cold weather skin care, treatments, products

Subtopics:
• Heart Health (Day to Day)
• Urgent Cares
• Dating (Restaurants featured)
• Tobacco Cessation
• Five Steps to Prevent a Heart Attack

March
Display Ad Deadline
Date: January 28
Print Date
Date: February 4

Senior Living
Assisted Living Facilities,
Nursing Homes, Alzheimer’s Facilities
• Single Seniors (dating)
• Dealing with the loss of a spouse
• STD’s
• Mom & Pop Day Care

Healthy Aging

• Stroke
• Osteoporosis
• Colon Cancer
• Arthritis
• Memory Support

National Nutrition Month
Dieticians, Nutritionists, Diabetic Diets, Healthy School Lunch options, Healthy snacks

Subtopics:
• Hospice
• National MS Month
• Poison Prevention
• Pet Therapy for seniors
• National Kidney Month
• Seasonal veggies

April
Display Ad Deadline
Date: February 25
Print Date
Date: March 4

Children’s Health
Local Pediatric Physicians and Pediatric Dentists discuss
kid-friendly treatment options

Children’s
dentistry
Orthodontics, Calming the Anxious Child, Dental Care for Your Baby

Sports Medicine

• Physical Therapy
• MRI
• Sports Check-ups
• Are injuries preventable?

Subtopics:
• Pursuing a degree in health (College Preview)
• Alcohol Awareness Month
• Sports Safety
• Summer Programs for Kids
• National Autism Awareness Month
• 911 Safety
• Audiology

May
Display Ad Deadline
Date: April 1
Print Date
Date: April 8

Women’s Health
Expert advice on Women’s health at age 20, 30, 40, 50+,
Cardiac health, Osteoporosis, Ovarian and other female
cancers explored

Spa Directory
Don't forget about Mother's Day May 13! Reserve your space early for our Annual Spa Directory!

Infertility
Fertility Experts discuss
evaluation and treatment
including in vitro fertilization,
fertility surgery and more
Patient Success Stories

Subtopics:
• Laser Vein Treatments
• Melanoma Skin Cancer Prevention Month
• National Celiac Disease
• Yoga
• Eating Disorders
• Mother’s Day Specials

June
Display Ad Deadline
Date: April 29
Print Date
Date: May 6

Men’s Health
Expert advice on Men’s health at age 20, 30, 40, 50+, Experts discuss Colon and Prostate health, ED What to look for after age 35 Profile

Sleep Disorders
Pulmonary Experts discuss treatment for Sleep Apnea,
Snoring and other sleep related disorders Patient Success Stories

Allergies
Allergists discuss seasonal and year-round allergies,
symptoms and treatments
• Top 10 Allergy Myths

Subtopics:
• Sex and your health
• Father’s Day
• Golf and your Health
• Podiatry
• Hair Loss—causes and treatment

July
Display Ad Deadline
Date: May 27
Print Date
Date: June 3

Orthopedics
Orthopedic Experts discuss Bone Disease, Bone cancer,
Arthritis, Symptoms and treatment of Osteoporosis, Sports injury care

Pet Health

• Foods your animals should never eat
• Experts discuss the benefits that pets have on your health
• Local pet stories

Cosmetic Surgery
Choosing plastic surgery, finding the right doctor, expense and recovery

Subtopics:
• Medical Spas
• Getting teens ready for college
• Going Green
• Basic Home First Aid
• Safe BBQ Tips
• Packing Healthy Picnics
• UV Safety Month

August
Display Ad Deadline
Date: June 24
Print Date
Date: July 1

Home Care
Visiting Nurse Services, Adult Day Care Facilities, Senior Meal Services. Is home the right choice?

Eye Care
Optometrists and Opticians offer Eye Care advice, Glaucoma symptoms, treatment options
• Lasik Surgery

Dental Care

Dentists and Oral Surgeons discuss, state-of-the-art technology and techniques including Gum disease, Implants and Tooth Whitening

Subtopics:
• National Immunization Month
• Heat Exhaustion
• Healthy Restaurant Choices

September
Display Ad Deadline
Date: July 29
Print Date
Date: August 5

Back To School
Pediatricians and Family Doctors discuss immunizations
and other health care your child needs to prepare them for K-12 and college

Schools/Careers in Health and Wellness
• Top 10 careers in health care
• local job openings
• Find out where to get the best education in your area
• Medical professionals
• New Careers in Alternative/Holistic Medicine

Bariatrics
Bariatric Surgeons discuss Gastric Banding and Gastric
Bypass surgery, Diet and Vitamin programs, Food addiction
Patient Success Stories

Subtopics:
• Reader’s Choice Survey begins
• MRSA/Community spread infection
• Stress Management
• National Fruit & Veggies Month
• Childhood Obesity Month

October
Display Ad Deadline
Date: August 26
Print Date
Date: September 2

Breast Cancer

OB-GYN’s share information on latest available technology
for breast cancer prevention and treatment Patient Success stories

Physical Therapy
In honor of National Physical Therapy Month, Local Physical Therapists share their expertise on latest available technology and treatment

Fall Events Guide

Local organizations and businesses promote all upcoming events

Subtopics:
• National Spinal Health Month
• Red Ribbon Week (Drug free)
• Healthy Lung Month
• Brain Injury Awareness
• Halloween Safety

November
Display Ad Deadline
Date: September 30
Print Date
Date: October 7

Alzheimer’s Awareness Month
Top Alzheimer’s facilities in your area; Experts discuss latest available technology and treatment. Family and caregiver stories

Alternative Medicine
• Holistic
• Acupuncture
• Eastern Medicine
• Massage Therapy
• Reiki
• Homeopathy

Ear, Nose & throat
• Asthma
• Balance Disorders
• Sinus Infections
• Snoring
• Throat Cancer
• Audiology

Subtopics:
• Insurance
• Elder Law
• National Diabetes Month
• Movember— profile mustaches
• Healthy Thanksgiving choices
• Hospice & Home Care Month

December
Display Ad Deadline
Date: October 28
Print Date
Date: November 4
Top Docs
Top Doctors of the year
featured

Readers Choice Awards
We publish our readers choices for the best in healthy hopping, fitness, health services, and healthy eats in Westchester!

Rehabilitation
• Where to turn when you need to get back on your feet again
• Substance Abuse Experts discuss substance abuse and mental health services

Subtopics:
• Keeping healthy during the holidays
• AIDS Awareness Month
• Mental Health